By Keith Loria
The BCA Billiard & Home Leisure Expo has a successful partnership with the Amusement Expo International (AEI) last year, as the two held two shows under one roof at the Las Vegas Convention Center.
For the 2024 Expo, the BCA is once again teaming with AEI for a co-located show, again at the Convention Center, March 20 and 21.
By co-locating with such an influential show, exhibitors will be thrust to the forefront of brand-new buyers, allowing them to expand their brand’s reach and influence in untapped markets.
This year’s Expo will be huge industry celebration because it will mark the first time since the pandemic that there is only one industry trade show to support BCA members and serve the industry.
“The BCA Expo is back and better than ever, building bridges and driving business,” says Jacklyn Ady, Expo committee chair. “We are showcasing all the best brands all under one roof and have amazing events planned throughout the week of the tradeshow, including informative installer education sessions, great giveaways, and an amazing industry party.
“Plus, by partnering with AEI, specifically dedicated to the amusement entertainment industry, we’re providing exposure to new buyers, a different demographic, and a new type of energy the BCA has never seen before.”
Peaches & Herb’s said it the best: “Reunited, and it feels so good.”
“This industry needs all players under one roof and at the right time of the year,” says industry veteran John Kazik “Looks like we will now have both of those come to fruition. Our team is pumped to be back with the BCA and look forward to a great show.”
Shane Tyree, CEO of the BCA, notes this year, the organization is working with all the exhibitors to really have a special industry celebration on the opening night of the Expo, Wednesday, March 20.
“While we can’t share all the fun and exciting details just quite yet, we will let everyone know that this will be an industry celebration that you won’t want to miss,” he says. “We hope to see all our members there because all the major billiard and home leisure manufacturers will be under one roof for our members to engage and interact with. This year will be a celebration of the industry coming back together to drive business and support the success of our members.”
There will be two seminars focused on the installer program at this year’s show, one from Valley Dynamo and one from Brunswick, and other seminars are being discussed.
Now that all suppliers are united, the BCA is hoping to see as many buyers, commercial operators and players join in and make this truly a great show and set the stage for growth.
Be sure to check out the marketing toolkit BCA has put together for exhibitors. There are fantastic assets to let your colleagues and customers know you’ll be at the BCA Expo including Canva templates for those without a graphic design team to easily create beautiful custom graphics. https://bcaexpo.com/exhibitor-marketing/
Those that pre-register by December 15th will be entered for a chance to win two nights free at the Westgate Hotel. To register, visit www.bcaexpo.com/2024-bca-expo-pre-registration.
For more information, contact Shane Tyree at 303.243.5070 ext. 123, or email shane@bca-pool.com.
